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Books
Extremely Loud and Incredibly Close by Jonathan Safran Foer
DATING DIAPERS AND DENIAL
YOU CAN WIN
Ready for Anything: 52 Productivity Principles for Work & Life
The No A****** Rule: Building a Civilized Workplace and Surviving One That Isn't
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
Winning: The Answers - Confronting 74 of the Toughest Questions in Business Today
Know How: The 8 skills that separate people who perform from those who don't
Made To Stick: Why Some Ideas Survive and Others Die
Blink: The Power of Thinking without Thinking
The Five Dysfunctions of a Team: A Leadership Fable
The Power of Nice: How to Conquer the Business World with Kindness
iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
An Inconvenient Truth
The Daily Show with Jon Stewart Presents America (The Book): A Citizen's Guide to Democracy Inaction
Tough Choices: A Memoir
A Hand to Guide Me
Secrets of the Millionaire Mind
Rich Dad, Poor Dad
Teacher man: A Memoir
Cat O'Nine Tales
Partners in crime
Marley and Me
Freakonomics
The World Is Flat
Screw it, let's do it
Phishing : Cutting the Identity Theft Line
Manager's Guide to the Sarbanes Oxley Act
Security and Usability
THE SEA
Great Age Guides
Seeing What's Next
Blue Ocean Strategy
Follow This Path
The GE Work-out: How to Implement GE's Revolutionary Method for Busting Bureaucracy and Attacking Organizational Problems-Fast!
Sack The CEO
Competing for the Future
The 80/20 Principle: The Secret to Success by Achieving More with Less
Bringing out the best in people
A Practical Guide to Easing Tension and Conquering Stress
Working relationships : The simple truth about getting along with friends and foes at work
101 Great Answers to the Toughest Interview Questions
Good to Great: Why Some Companies Make the Leap.. and Others Don't
Competitive Advantage (The profitability differentiator)
Competing for the Future (Blueprint for the future)
Digital Capital
Pipe Dreams (Greed, Ego and Death of Enron)
A Good Hard Kick in the Ass (New rules of business)
What the CEO Wants You to Know (Explicating the building blocks of business)
It's Not the Big that Eat the Small...It's the Fast that Eat the Slow (Reaffirms credo of Business@the speed of thought)
My Forbidden Face by Latifa (Tragedy of women in Taliban's reign of terror)
Big Brands Big Trouble (Jack Trout studies common mistakes of big brands)
No Logo (Crusade that announced death on the brand bullies)
My Pedagogic Creed (John Dewey's famous declaration concerning education)
Lexus and the Olive Tree (Anti-globalization is a search for the Sixties high)
A woman is made not born (Beauvoir's radical statement led to the second feminist movement)
Against Method(Outline of an anarchistic theory of science)
The Structure of Scientific Revolutions (A paradigmatic work that changed the history of science forever)
The Dilbert Future
(Scott Adams applies his trenchant wit to forecast life in 21st century)
Swimming Across
(Intel chairman Andy Grove's journey to freedom)
Dot Bomb (A juicy insider account of the cyber madness of the Nineties)
Jack: Straight from the Gut (The global industrial titan paints a word picture of his self)
Next: The Future Just Happened (A mordantly funny exploration of the brave new world spawned by the Internet)
The Anatomy of Buzz (A groundbreaking guide to creating word-of-mouth magic that cuts through skepticism and information overload of today's consumers)
Rebel Code (A high-velocity chronicle of the open-source transformation taking place in the tech world)
The Attention Economy (An engrossing account of the human bandwidth deficiency facing employees in the internet economy)
An Excerpt from "Second Coming of Steve Jobs" (A fascinating, complex potrait of Apple's tech magician)
IBM and the Holocaust
(A powerful expose of IBM's collusion with Nazi Germany)
An Extract from "Pride Before the Fall" (A book on Microsoft's antitrust case)
Home

FOLLOW THIS PATH

The subtitle of this book is, "How the World's Greatest Organizations Drive Growth by Unleashing Human Potential,"

By Curt Coffman and Gabriel Gonzalez-Molina

This book from the Gallup Organization, challenges conventional management assumptions about growth and profitability in the new world of business. With traditional sources of competitive advantages already depleted, organizations are being forced to find new and sustainable ways to obtain superior performance from their employees.

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Most companies are hoping to find the road to riches by tweaking price or by slapping "new & improved!" everywhere, but that's a dead end, says Curt Coffman and Gabriel Gonzalez-Molina. Customers base their loyalty on the way your company makes them feel, and it's your employees that make or break that connection.

It offers a system, which it calls "The Gallup Path", based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more. FOLLOW THIS PATH quite literally gives managers a path to success: from hiring the right people, to putting them in the right jobs, all the way on up to driving profitable growth.

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According to Coffman and Gonzalez-Molina, cultures-not organizations-unleash human potential, which, in turn, drives organizations. More specifically, emotion-driven, highly engaged employees ("associates" at Wal-Mart and J.C. Penney) continuously nourish and thereby sustain profitable relationships with emotion-driven, highly engaged customers.

They devote a separate chapter to each of the ten steps of The Gallup Path, explaining precisely how it can enable any organization (regardless of size or nature) to "drive growth by unleashing human potential."



Taking each of these steps will fail, however, unless and until when doing so supervisors really do understand.

(a) That talent drives performance and supervisors are totally committed to engaging the talent of every employee, (b) that emotionally engaged employees are invariably the most productive employees, and finally (c) that emotionally engaged customers "always come back for more" and thus are the bedrock of any organization's sustainable profitably.

This book features a complete analysis of the best practices to maximize the value of an organization's human capital. The program outlined within teaches organizations around the world how to obtain sustainable growth and profits by measuring and managing the role of human nature in driving profits.

The amazing thing about the path is that it expands as it is traveled, allowing more people to use it. It leads directly to the destination every organization sets off to find: sustained growth and increased profitability. To make sure you get there, too, a map for traveling on the path is provided, and directions for managers are included.

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About the authors

Curt Coffman is the coauthor of the best-selling book, First, Break All the Rules. He is The Gallup Organization's Global Practice Leader for Q12 Management Consulting.

Gabriel Gonzalez-Molina is The Gallup Organization's Global Practice Leader for Gallup Path Management. He holds a Ph.D. in Social Sciences

Have you read a good book recently that is topical and useful? If you'd like to share your review, do write in to us. The review should be between 300-400 words.

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