FOLLOW THIS PATH
The subtitle of this book is, "How the World's Greatest Organizations Drive Growth by Unleashing Human Potential,"
By Curt Coffman and Gabriel Gonzalez-Molina
This book from the Gallup Organization, challenges conventional management assumptions about growth and profitability in the new world of business. With traditional sources of competitive advantages already depleted, organizations are being forced to find new and sustainable ways to obtain superior performance from their employees.
Most companies are hoping to find the road to riches by tweaking price or by slapping "new & improved!" everywhere, but that's a dead end, says Curt Coffman and Gabriel Gonzalez-Molina. Customers base their loyalty on the way your company makes them feel, and it's your employees that make or break that connection.
It offers a system, which it calls "The Gallup Path", based on the proven, revolutionary strategies of the most successful businesses. You'll learn the prerequisites of an effective workplace, forge unbreakable bonds between employees and customers with the book's 34 Routes to Superior Performance, know the three crucial links that drive productivity and growth, discover the best employee and customer motivators, and much more.
FOLLOW THIS PATH quite literally gives managers a path to success: from hiring the right people, to putting them in the right jobs, all the way on up to driving profitable growth.
According to Coffman and Gonzalez-Molina, cultures-not organizations-unleash human potential, which, in turn, drives organizations. More specifically, emotion-driven, highly engaged employees ("associates" at Wal-Mart and J.C. Penney) continuously nourish and thereby sustain profitable relationships with emotion-driven, highly engaged customers.
They devote a separate chapter to each of the ten steps of The Gallup Path, explaining precisely how it can enable any organization (regardless of size or nature) to "drive growth by unleashing human potential."
Taking each of these steps will fail, however, unless and until when doing so supervisors really do understand.
(a) That talent drives performance and supervisors are totally committed to engaging the talent of every employee, (b) that emotionally engaged employees are invariably the most productive employees, and finally (c) that emotionally engaged customers "always come back for more" and thus are the bedrock of any organization's sustainable profitably.
This book features a complete analysis of the best practices to maximize the value of an organization's human capital. The program outlined within teaches organizations around the world how to obtain sustainable growth and profits by measuring and managing the role of human nature in driving profits.
The amazing thing about the path is that it expands as it is traveled, allowing more people to use it. It leads directly to the destination every organization sets off to find: sustained growth and increased profitability. To make sure you get there, too, a map for traveling on the path is provided, and directions for managers are included.
About the authors
Curt Coffman is the coauthor of the best-selling book, First, Break All the Rules. He is The Gallup Organization's Global Practice Leader for Q12 Management Consulting.
Gabriel Gonzalez-Molina is The Gallup Organization's Global Practice Leader for Gallup Path Management. He holds a Ph.D. in Social Sciences
Have you read a good book recently that is topical and useful? If you'd like to share your review, do write in to us. The review should be between 300-400 words.
Email this article | Respond to this article