Subscribe    to     Newsletter

Salary Meter
Resume Zap
Ask The Experts

Extremely Loud and Incredibly Close by Jonathan Safran Foer
Ready for Anything: 52 Productivity Principles for Work & Life
The No A****** Rule: Building a Civilized Workplace and Surviving One That Isn't
Go Put Your Strengths to Work: 6 Powerful Steps to Achieve Outstanding Performance
Winning: The Answers - Confronting 74 of the Toughest Questions in Business Today
Know How: The 8 skills that separate people who perform from those who don't
Made To Stick: Why Some Ideas Survive and Others Die
Blink: The Power of Thinking without Thinking
The Five Dysfunctions of a Team: A Leadership Fable
The Power of Nice: How to Conquer the Business World with Kindness
iWoz: From Computer Geek to Cult Icon: How I Invented the Personal Computer, Co-Founded Apple, and Had Fun Doing It
An Inconvenient Truth
The Daily Show with Jon Stewart Presents America (The Book): A Citizen's Guide to Democracy Inaction
Tough Choices: A Memoir
A Hand to Guide Me
Secrets of the Millionaire Mind
Rich Dad, Poor Dad
Teacher man: A Memoir
Cat O'Nine Tales
Partners in crime
Marley and Me
The World Is Flat
Screw it, let's do it
Phishing : Cutting the Identity Theft Line
Manager's Guide to the Sarbanes Oxley Act
Security and Usability
Great Age Guides
Seeing What's Next
Blue Ocean Strategy
Follow This Path
The GE Work-out: How to Implement GE's Revolutionary Method for Busting Bureaucracy and Attacking Organizational Problems-Fast!
Sack The CEO
Competing for the Future
The 80/20 Principle: The Secret to Success by Achieving More with Less
Bringing out the best in people
A Practical Guide to Easing Tension and Conquering Stress
Working relationships : The simple truth about getting along with friends and foes at work
101 Great Answers to the Toughest Interview Questions
Good to Great: Why Some Companies Make the Leap.. and Others Don't
Competitive Advantage (The profitability differentiator)
Competing for the Future (Blueprint for the future)
Digital Capital
Pipe Dreams (Greed, Ego and Death of Enron)
A Good Hard Kick in the Ass (New rules of business)
What the CEO Wants You to Know (Explicating the building blocks of business)
It's Not the Big that Eat the Small...It's the Fast that Eat the Slow (Reaffirms credo of Business@the speed of thought)
My Forbidden Face by Latifa (Tragedy of women in Taliban's reign of terror)
Big Brands Big Trouble (Jack Trout studies common mistakes of big brands)
No Logo (Crusade that announced death on the brand bullies)
My Pedagogic Creed (John Dewey's famous declaration concerning education)
Lexus and the Olive Tree (Anti-globalization is a search for the Sixties high)
A woman is made not born (Beauvoir's radical statement led to the second feminist movement)
Against Method(Outline of an anarchistic theory of science)
The Structure of Scientific Revolutions (A paradigmatic work that changed the history of science forever)
The Dilbert Future
(Scott Adams applies his trenchant wit to forecast life in 21st century)
Swimming Across
(Intel chairman Andy Grove's journey to freedom)
Dot Bomb (A juicy insider account of the cyber madness of the Nineties)
Jack: Straight from the Gut (The global industrial titan paints a word picture of his self)
Next: The Future Just Happened (A mordantly funny exploration of the brave new world spawned by the Internet)
The Anatomy of Buzz (A groundbreaking guide to creating word-of-mouth magic that cuts through skepticism and information overload of today's consumers)
Rebel Code (A high-velocity chronicle of the open-source transformation taking place in the tech world)
The Attention Economy (An engrossing account of the human bandwidth deficiency facing employees in the internet economy)
An Excerpt from "Second Coming of Steve Jobs" (A fascinating, complex potrait of Apple's tech magician)
IBM and the Holocaust
(A powerful expose of IBM's collusion with Nazi Germany)
An Extract from "Pride Before the Fall" (A book on Microsoft's antitrust case)

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

By Steven Levitt & Stephen Dubner

As the title goes, in Freakonomics, authors Steven Levitt and Stephen Dubner set out to explore the hidden side of ... well, everything. They take the tools of economics -statistical analysis of voluminous data - apply it to topics outside the range normally addressed by economists, (which explain the chapter titles as given below) , then pose simple, unasked questions, some of which have a freakish quality and thus the new field of study contained in this book: Freakonomics.

  1. "What Do Schoolteachers and Sumo Wrestlers Have In Common?"
  2. "How Is the Ku Klux Klan like a Group of Real Estate Agents?"
  3. "Why Do Drug Dealers Still Live with Their Moms?"
  4. "Where Have All the Criminals Gone"
  5. "What Makes a Perfect Parent?"
  6. "Would a Roshanda by any other name smell as sweet?"

In the book, the authors findings range from test scores that indicate cheating teachers in Chicago, tournament records that indicate cheating among sumo wrestlers, and Levitt also claims that reading to your children when they're young doesn't help them academically.

Among the topics , "Where Have All the Criminals Gone?" is a somewhat controversial, as the authors claim that the drop in crime in the US in the 1990s is not primarily attributable to an increase in police and prisons, tougher gun control laws and innovative policing strategies but is almost entirely due to legalized abortion.

Authors Steven Levitt and Stephen Dubner contended "... this book is about is stripping a layer or two from modern life and seeing what is happening underneath". All it takes is a new way of looking . The stories in the book are united by a belief that the world, despite having an excess of complications, is not impenetrable and -- if the right questions are asked - is even more intriguing than we think. The authors but show us how to see through all the clutter.

Whether you agree with the authors or not, the book certainly encourages you to be more open minded and think about everyday things more critically and not just accept the conventional wisdom.

About the Authors

Steven Levitt (born 1967) is an American economist best known for his work on crime, in particular on the link between legalized abortion and crime rates. Winner of the 2003 John Bates Clark Medal, he is the director of the Initiative on Chicago Price Theory at the University of Chicago.

Stephen J. Dubner (born 1963) is an American journalist who has written three books, "Turbulent Souls: A Catholic Son's Return to His Jewish Family", "Confessions of a Hero-Worshiper" and "The Boy With Two Belly Buttons".He received an MFA in Writing from Columbia University (1990), where he also taught in the English Department.

Email this article | Respond to this article